Founded in 1944 in South Korea, KIA has grown into a global automotive giant through its commitment to innovation and value. From iconic models like the compact and economical Picanto to versatile SUVs such as the Seltos and Sorento, and dynamic sedans like the Forte and K5, KIA offers vehicles tailored to every need. What makes the brand special is its ability to deliver bold design, cutting-edge technology, and proven reliability at accessible prices, while leading the electric revolution with models like the EV6 and EV9, and redefining the family minivan with the Carnival.